Italy represents the largest untapped online gambling market in Europe, with total gambling revenue reaching €16 billion. Currently, only 25% of this market operates online, leaving €12 billion in offline revenue waiting to be unlocked. As player preferences shift online, Italy presents a rare opportunity for operators ready to expand in a high-potential, lucrative market. SiGMA Central Europe will be at the centre of this transformation, driving industry innovation and fostering essential connections for businesses eager to explore new opportunities.
Italy’s online gambling industry is set to achieve a revenue of €2.89 billion in 2024, reflecting a robust growth trend in the sector. According to Statista, Italy’s online gaming industry also has an anticipated annual growth rate of 5.52 percent from 2024 to 2029, and the market is expected to reach €3.78 billion by the end of the forecast period. This growth includes a projected revenue of €1.54 billion for the online casino segment alone in 2024.